One of the most common questions we receive from members is “how long should a video be”?
Another is “What’s your overall experience with the effectiveness of professionally produced videos vs. home videos, like webcams, etc.? Or does it depend on where/how you’re using them? (I’ve heard homemade ones are often more effective.)”
Let’s answer the first question –
Ideal length of videos:
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Offer video (advertisement): 0:30-0:60
Marketing video: 0:60-3:00
Sales video: 1:00-7:00
Education/edutainment: 7:00-45:00
Webinar/teleseminar/replay: 30:00-90:00
With regards to “homemade” versus “professional” – here’s my take:
It depends on the content – home made videos can be VERY effective as long as you’re real and believable.
And it does depend on context.
Watch this extraordinary video from my friend Frank Kern.
Historically, he’s always made “homemade” videos – but now he has a professional videographer/editor and is taking full advantage of that. It’s paying off like crazy.
But it’s not the quality – it’s the fact that now he can product a LOT more videos that he could by himself and he’s able to focus on the stuff he does best – launches, content creation and copywriting.
There’s NOTHING wrong with homemade videos – and using a webcam or a Flip camera work just fine for them. Just make sure you’re using a good microphone and your lighting is good.
These are “rules of thumb” – you can always break the rules if necessary, but I’ve found these tips to generally work for most applications.
Now ask me some questions!
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